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Playbooks 6 min readMay 12, 2026

The no-show playbook: what actually works

No-shows are rarely malicious; they're forgetfulness plus friction. The fix is a sequence, not a policy: instant confirmation with a reference code, a reminder timed before service, and a frictionless way to amend instead of abandon.

Venues on the platform see booking references quoted on the phone constantly — guests treat a reference like a commitment. That psychology is free; use it.

Reserve deposits for genuinely scarce inventory: chef's tables, event nights, large groups. Blanket deposits trade no-shows for fewer bookings — usually a bad trade.

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